“BEHIND THE BIGS” SERIES
IN ORDER TO CAPTURE THE TRUE PERSONALITY OF OUR ATHLETES, WE WANTED TO CREATE A LONG FORM FILM FOR EACH INDIVIDUAL. THE PURPOSE BEHIND THIS WAS TO GIVE OUR CONSUMERS AND FOLLOWING A LOOK INTO NOT ONLY THESE ATHLETE’S LIFE AND INTERESTS, BUT ALSO GIVE PEOPLE A LITTLE GLIMPSE INTO WHAT IT’S LIKE TO BE A PROFESSIONAL ATHLETE ON THE BIGGEST STAGE.
episodes featured:
fernando tatis jr., aaron judge, kris bryant, jo adell, justin turner, kike hernandez
“KAGE KICKS” SERIES
STARTED & EXECUTED a new IGTV series with KEY ADIDAS assets called “Kage Kicks”. The concept is for THE ATHLETES to discuss THEIR FAVORITE footwear + wear THEM in or around the batting cage. WE PARTNERED WITH DIFFERENT CATEGORIES WITHIN ADIDAS TO HELP DRIVE SALES TO THEIR KEY ARTICLES, WHILE ALSO HIGHLIGHTING THE SHOES THAT OUR PROFESSIONAL ATHLETES ARE WEARING ON & OFF THE FIELD. THE IDEA WAS TO CONNECT OUR ATHLETES WITH OUR CONSUMERS, ALLOWING THEM TO GET A DEEPER DIVE INTO WHAT THESE ATHLETES ENJOY.
EPISODES FEATURED:
ALEX BREGMAN, CARLOS CORREA, KRIS BRYANT & NBA STAR, ZACH LAVINE.
