MARKETING STRATEGY + DIGITAL CONTENT + DIGITAL EXPERIENCE + SOCIAL MEDIA
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PARLEY x MIAMI

 

the University of Miami @canesbaseball team unveiled the first ever, special-edition baseball jerseys utilizing repurposed and up-cycled materials, created in partnership with Parley for the Oceans. The uniform included jersey tops and cleats, featuring both the ADIZERO & ICON.

In collaboration with the University of Miami AND THE NCAA team, I traveled down to Miami to capture the uniform debut through an @adidasbaseball SOCIAL lens, while showcasing the culture AND atmosphere of a Miami Hurricane baseball game.