INSPIRED BY THE GATORADE BATHS DURING CELEBRATORY MOMENTS IN the mlb playoffs & world series, THE “SPLASH PACK” CAMPAIGN WAS DEFINITELY A FUN ONE TO WORK ON.
I HELPED BRIEF IN THE CONCEPT OF BRINGING THE CLEAT TO LIFE THROUGH UNIQUE STORYTELLING AND PREMIUM CONTENT FOR OUR DIGITAL SPACES, PRIMARILY SOCIAL MEDIA. WE UTILIZED KEY PRODUCT & KEY ATHLETES TO TIE EVERYTHING TOGETHER IN ORDER TO CONNECT TO OUR KEY CONSUMER / FOLLOWING.
