Made for It
Athlete x Lifestyle
9 athletes. 9 weeks of programming. Our Nike Athletes were built for the spotlight, both on and off the field (or court). The SU24 Athlete x Lifestyle work highlighted their game - both through sport and through style.
Leveraging major professional sport moments, this work helped drive business priorities by aligning the biggest named athletes with key product during a time the eyes were on them the most.
High School Gear Up
Led the briefing and strategy behind our Gear Up offense - a 365 program designed for the High School kid getting ready and “geared up” for the upcoming sport/season.
Super Bowl 58
NBY x Air Max
8 NFL stars. 8 custom Air Max styles. 1 winner.
We partnered with the NBY team & Sports Marketing to identify 8 athletes and 8 Air Max styles to go head-to-head in a bracket style competition within the Nike App. Each round the design(s) with the most votes, moved on to the next round until a winner was crowned.
Athletes included: Saquon Barkley, CeeDee Lamb, Aidan Hutchinson, Derrick Henry, Breece Hall, Najee Harris, Bijan Robinson & Pat Surtain II.
Nike Golf &
Tennis Club
Take Golf & Tennis stuck up, pretentious stigmas and flip it on their head.
Led the campaign from strategy to execution. Wrote the brief with consumer insights in mind and really leaned into the culture of where the two sports were leaning with our consumers - lifestyle focused. This wasn’t for the golf or tennis traditonalist - this was for you, the weekend warrior, the person who wants to show a bit of style in both their game and their outfit. Unlimited mulligans, quadruple bogeys, untucked polo - whatever it is, it’s all welcome at the Nike Golf & Tennis Club.
The Masters
Scottie Scheffler
Brought the Nike magic of an Athlete x New Product during the largest golf moment of the year (which drove +34% to LY).
NCAA + NFL
LICENSED FAN GEAR
To celebrate the kick-off to both the NCAA and NFL season, I led the briefing and execution for our licensed Fan Gear campaign. Utilizing notable Nike Athlete’s as models for their Alma Mater & traiditonal models for the NFL, the goal was to highlight key licensed fan gear by styling it with key Nike lifestyle pieces to show off the versatility in how the consumer can wear their gear.
Athletes included: Kayvon Thibodeaux (Oregon), Aidan Hutchinson (Michigan), Collin Sexton (Alabama), Chris Olave (Ohio State)