OVER A SPAN OF 4 YEARS, I HAD WORKED WITH A HANDFUL OF ADIDAS BASEBALL ATHLETES, INCLUDING AARON JUDGE, ALEX BREGMAN, CARLOS CORREA, KRIS BRYANt + MORE.
BEING THE PRIMARY LEAD FOR DIGITAL & SOCIAL CONTENT STRATEGY, I LEVERAGED OUR LIMITED TIME WITH THESE ATHLETES TO CURATE CONTENT THAT WOULD BE USED FOR KEY MOMENTS DURING THE CALENDAR YEAR. I WORKED WITH THE ATHLETES TO CREATE CONTENT NOT ONLY FOR adidas SOCIAL PLATFORMS, ADIDAS.COM & OTHER DIGITAL SPACES, BUT also SPECIFIC CONTENT FOR THESE ATHLETES & THEIR OWN SOCIAL PLANS.
