MARKETING STRATEGY + DIGITAL CONTENT + DIGITAL EXPERIENCE + SOCIAL MEDIA
MARKETING STRATEGY + DIGITAL CONTENT + DIGITAL EXPERIENCE + SOCIAL MEDIA
SNAPCHAT VIDEO GAME x DSG
IN PARTNERSHIP WITH SNAPCHAT, MY TEAM & I CREATED an 8-BIT inspired video game to celebrate the MLB playoffs and the launch of the 8-BIT designed adizero & Icon BASEBALL cleats.
It’s a home run derby that allows users to play as their favorite Team adidas athlete and select which cleats to wear as they compete for the highest score. Additionally, it’s the first Top Snap video game that lets users purchase products worn in-game, directly from the game.