in partnership with little league, i built out and lead the social plan that helped encapsulate both the little league baseball & softball world series. the mantra for the two tournaments was “a diamond united” - created to show how the ball field brings everyone together, from all countries and all genders.
through social media, i helped bring this to life for both the adidas brand and little league channels. this project was one of my favorite to be a part of, as i felt the overall messaging and meaning behind the activation is truly what sport is all about.
